The Perception Lab:
How Words & Framing Shape Taste, Value, and Choice
Perception isn’t reality, but it shapes what we taste, value, and choose far more than we think. Elevate your next executive retreat or management workshop with a 2.5-hour interactive sensory experience built on real consumer research. The Lab comes to you, from city offices to remote mountain venues anywhere in Switzerland.
Research-Based
Built on Established Consumer Research
Expert Facilitation
Trained Facilitator of LEGO® SERIOUS PLAY® Method and Materials
Zero Prep
Materials, Setup & Cleanup Included
Flexible & Inclusive
Tailored to Dietary Needs & Preferences
The 2.5-Hour Offsite Blueprint
A carefully structured, high-energy experience combining sensory experiments, cognitive science insights, and interactive team challenge rounds.
The Prime & Hook
Welcome Drink & Opening Experiment: Your team will enjoy aperitifs served in distinct, specially designed glasses alongside tailored ambient soundscapes—setting the stage for an immediate sensory awakening.
The Reveal: Discover how the shape and weight of a glass and even the background music can subtly alter perceived sweetness, acidity, and value before a single word is spoken.
Introductory Keynote: An engaging overview of research into linguistic framing, cross-modal perception, and how consumer expectations shape everyday reality.
The Sensory Experiments
The Taste of the Story: Taste cheese samples paired with rich narrative context cards and experience firsthand how storytelling directly alters perception and flavor.
The Visual Override: Taste sauces and dips served across contrasting containers to explore how visual cues, color, and presentation reframe flavor notes.
The Premium Illusion: Taste artisanal chocolates or fine wines under blind versus luxury-priced conditions to uncover how price tags secretly shape perceived quality.
The Perception Challenge
Food Linguistics Pub Quiz: Explore legally protected terms (e.g., Swiss chocolate or PDO Italian cheese), confusing food labels (e.g., organic), famed marketing claims and slogans, and more in this fast-paced trivia game.
Deconstruct the Recipe: Taste a complex product such as a craft beer or an artisanal bread and identify secret ingredients while navigating linguistic red herrings.
Menu Decoding Challenge: Analyze how luxury brands use sensory vocabulary to command higher prices. Identify high-value “trigger words,” and guess the price gap between comparable menu items at premium versus budget-friendly restaurants.
Wrap-Up & Strategic Insights
Awards Ceremony: Celebrate the winners with a secret vault of culinary treats featuring unexpected and extraordinary flavor profiles.
Executive Takeaways: Perception drives value. Join a guided reflection on how intentional presentation shapes experience, and how to harness these perceptual insights to elevate your leadership, client connections, and market positioning.
Packages & Pricing
All packages include complete materials, on-site setup anywhere in Switzerland, and full expert facilitation by Dr. Johnson.
Intimate Experience
Ideal for intimate corporate events & retreats.
CHF 2,900
Up to 15 participants · 2.5 Hours
- ― Complete 4-phase event
- ― Includes all sensory tasting items
- ― On-site execution anywhere in CH (office or offsite venue)
- ― Individual participant challenges
Competition Experience
Ideal for medium-sized corporate events and teams.
CHF 3,900
Up to 30 participants · 2.5 Hours
- ― Complete 4-phase event
- ― Includes all sensory tasting items
- ― On-site execution anywhere in CH (office or offsite venue)
- ― Teams compete against other teams
Gala Experience
Bespoke experience designed to fit seamlessly into your existing event.
From CHF 5,500
31+ participants · Custom duration
- ― Select phases
- ― Tasting items matched to your gala, menu, or theme
- ― On-site execution anywhere in CH (office or offsite venue)
- ― Tailored company-specific activities
Dr. Tamara Marie Johnson
Consumer Linguistics PhD | Marketing & Communications Professional | Certified Workshop Facilitator
Dr. Tamara Marie Johnson currently works as a marketing and communications professional at the Bern University of Applied Sciences BFH and lectures at various Swiss business and management schools.
Her research centers on the interplay between linguistic framing and consumer perception. In other words: What power do words wield over perception? And how does the world around us shape our vocabulary?
As a trained facilitator of LEGO® SERIOUS PLAY® method and materials, Dr. Johnson brings proven expertise in managing high-stakes group dynamics, ensuring every offsite event balances scientific rigor, active participation, and memorable corporate edutainment.
Book Your Corporate Experience
Send us your event basics, and we’ll email you proposed slots for a short kickoff call to answer any questions and to confirm details such as exact group size, venue, and dietary needs.